New Order
S/S 13 – Prints, Catalog & Collaterals
New Order was an Osklen Group brand (Brazil) specialized in women’s accessories. It had over twenty stores in eight Brazilian states before switching to an online-only model and later on closing its operations toward the end of 2013. This Spring/Summer collection presents a retro and fun approach to the nautical theme with hints of Wes Anderson’s creative universe.
Runway Show
Invitation
// Aligned with the ludic ethos of the brand, the runway show invitation doubled as an origami boat template. My goal was to extend the life of an ephemeral item and invite the audience to help build the collection’s universe.
Catalog
// As the lead designer for this piece, I worked with the Fashion Director and the photographer Hilnando Mendez to help produce the photoshoot. It was my first professional art direction project working on the full scope of an editorial project, from making the props to retouching photos.
