Graphic Design & Branding: Created and produced concept apparel pieces to showcase innovative printing techniques. Designed logos and merchandise for over 70 NCAA players. Standardized print locations and sizes for garments. Developed automated workflows using Photoshop and JS scripts to generate mockups and preflights. Research and Development: Developed new techniques, testing new substrates, materials, and settings. Performed precise color matching for high-standard licensed products. Generating comprehensive color libraries and color profiles. Conducted wash tests and time studies for pricing. Created samples for client acquisition and prototypes for production using DTG and FTG printers. Performed maintenance and trained DTG and FTG printer operators.

Editorial design: For online and printed publication. Worked directly with proofreaders and editors, performing copy corrections and layout adjustments. Edited, converted and exported assets for the online edition. Digital and Print Ads: Processed raw content and assets to create adverts for print and digital formats. Edited and created copy for print and digital ADs.

500Level is an Austin-based company specialized in sports apparel and licensed by major player's associations, including the NFLPA, NBPA, MLBPA, NHLPA, and WWE. One of the biggest challenges of working in a small and fast-growing company is the need to wear many hats. During over five years working at 500Level, I had the opportunity to contribute to every aspect of an online apparel company, including client relations, fulfillment, product development, and quality control. I also attended national conferences and researched new technologies and processes to help the company grow. Design and Art Direction: 500Level has an extensive catalog with over 300 athletes and 120 players' storefronts, in addition to their main sales channels (500level.com and Amazon). As a designer, my main focus at 500Level was improving time efficiency and scalability, creating automated realistic mockups, web assets, and Social Media posts. Used data-driven graphics in Photoshop to replicate simple yet effective typographic designs for each player in every major sports league and created custom-made merchandise for other clients. Worked on online marketing by designing and sending newsletters, working on audience segmentation, and developing custom templates using gifs to improve our CTOR. As a senior designer, my role was not only to help coordinate the creation of artwork by overseas artists but also to create the storefronts and their assets. DTG Production: I trained Operators, performed regular maintenance and troubleshooting on Brother GT-3 DTG machines. Worked with a developer to create a user-friendly and easy-to-access database for pre-ripped AR3's (Brother's proprietary files). Automating the printing process (previously done via Photoshop), and eliminating errors. Developed a batching system that automatically triggers print files based on .CSV exports from Shipping easy. Also designed a companion Google Apps application to track orders and productivity. My experience with quality control, workflow development, and the systems I built led me to supervise production while working as a bridge between the design department and production.

Description for the timeline event goes here.